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- Louis Partridge has entered the next James Bond market at William Hill priced at 3/1
- Callum Turner remains the evens favourite
- Partridge's entry reshapes a market that has been settling around Turner as the clear frontrunner
Partridge Enters as the Latest Bond Contender
William Hill have priced up Louis Partridge as the latest entrant to the next James Bond market, with the British actor now installed at 3/1 as the second-shortest quote on the board.
Across the bookmakers trading the market, Partridge's entry is the piece of news that has actively reshaped the pricing in recent trading, moving him ahead of a chasing pack that had been settling as the clear next tier of contenders.
Callum Turner remains the market's clear leader at evens (50% implied), a position he has held for months.
The next Bond casting cycle has become one of the more actively traded entertainment markets in UK bookmaking, with recent movements reflecting the broader speculation around the franchise's next direction under new ownership.
Next James Bond Full Odds
| Next James Bond | Odds | Implied Probability |
|---|---|---|
| Callum Turner | EVS | 50.00% |
| Louis Partridge | 3/1 | 25.00% |
| Aaron Taylor-Johnson | 6/1 | 14.29% |
| Harris Dickinson | 6/1 | 14.29% |
| Jacob Elordi | 7/1 | 12.50% |
| Scott Rose-Marsh | 8/1 | 11.11% |
Turner Remains Heavy Favourite
Callum Turner remaining at evens despite Partridge's entry is the other piece of the market shape worth reading.
Bookmakers pricing him at 50% implied is a market saying Turner remains the most probable single choice by a considerable margin, even as new contenders emerge.
His career trajectory across FX's The Boys in the Boat, Masters of the Air and various independent film work has given him the type of quiet, credible build-up that Bond casting cycles have consistently rewarded.
The Chasing Pack
Aaron Taylor-Johnson at 6/1 has been through the fullest arc of any actor on this board. He was widely reported as the leading candidate through 2024 and early 2025, with multiple industry publications treating his casting as effectively confirmed at various points.
Harris Dickinson at 6/1 shares that quote and represents perhaps the most artistically-favoured candidate on the board. His work across The Iron Claw, Beach Rats and other prestige projects has kept him in the industry conversation as the type of Bond who might reframe the franchise's tone
Jacob Elordi at 7/1 is the notable non-British entry as an Australian actor whose Priscilla and Saltburn performances put him in the broader leading-man conversation.
What the expert says...
Where To Bet on Casting and Entertainment Markets
Film casting specials sit alongside awards markets and reality TV as one of the more distinctive niches in UK entertainment betting.
On some of the best entertainment betting sites, alongside William Hill and other operators typically lead pricing on major casting cycles, Bond in particular has become one of the most consistently traded casting markets across the last decade.
